My proposed Dazed iDent

The theme for my collection of work is ‘communication’. My ‘Dazed Digital’ iDent deals with the method of communication of speech. Speech is the vocalized form of human language. In order to create the sounds we know as speech the tongue, lips, jaw and other speech organs work in unison. This is shown through the footage of the model saying “Dazed”. The reasoning for the red and purple tint is due to color symbolism. The history of languages reveals that red is the first color after black and white. All languages have words for black and white. If a third hue exists, it is red. The purple is used because in Mediterranean history, purple was reserved for emperors and popes. The Japanese christened it “Imperial Purple”. Purple is now a color worn by all and the same goes for fashion. Fashion is now something that people of all social classes are able to experiment with. The audio is an altered vocal of the model. The change is pitch due to the fact that lower pitches are easier for the human ear to hear. This is why the bass singer is easier to hear than the soprano. This altered audio is turned into a visual object by transforming it into a sound wave. The sound wave is the same color as the logo. The feeling of the iDent could be easily morphed into a darker, more ominous one or bright and cheerful one by the use of a white or black logo. For this reason, a white ‘Dazed’ logo was used. This in turn chose the color of the sound wave. The logo appears at the same point as the audio levels change due to the speech. ­

I was originally deciding between a photo from Alexander McQueen’s pre-fall 2014 menswear collection look book done by Alun Davies, a photo from Miles Aldridge’s 2009 Vogue Italia editorial entitled “Paramount” and a still from Andy Warhol’s Edie Sedgwick screen test. After last term I felt my work wasn’t truly mine and it was very difficult to complete. All my references felt forced and due to this I overworked my project. For this term, I wanted to go back to my usual typical self. I decided to go back to one of my biggest references, Andy Warhol. I chose the Warhol screen test. I have always been interested with the idea of a moving portrait. Not in terms of the moving portrait done by SHOWstudio of Henry Holland but having someone simply sit there and see if they have any twitches and how they act whilst being filmed in such a situation. I experimented with this on myself through Instagram. I created 15-second videos of me at the same time for a few days. No matter how I was dressed, I did the screen test. I chose this specific frame because I was drawn to the white dots over the image. Since I am very much influenced by the work of Andy Warhol, the dots were something I haven’t seen before but found that there are a few cases in which these dots appear. My initial thought for the image was that the dots look like braille. This idea of braille is the beginning of my project. It influenced my theme of communication, which is present throughout all three parts of this moving image project.

The proposal for my site-specific moving image artwork. The proposal for my site-specific moving image artwork. The proposal for my site-specific moving image artwork. The proposal for my site-specific moving image artwork. The proposal for my site-specific moving image artwork. The proposal for my site-specific moving image artwork.
The treatment and storyboard for my Fashion Film ‘Silvia, Rimembri Ancora”. The treatment and storyboard for my Fashion Film ‘Silvia, Rimembri Ancora”. The treatment and storyboard for my Fashion Film ‘Silvia, Rimembri Ancora”. The treatment and storyboard for my Fashion Film ‘Silvia, Rimembri Ancora”. The treatment and storyboard for my Fashion Film ‘Silvia, Rimembri Ancora”. The treatment and storyboard for my Fashion Film ‘Silvia, Rimembri Ancora”. The treatment and storyboard for my Fashion Film ‘Silvia, Rimembri Ancora”. The treatment and storyboard for my Fashion Film ‘Silvia, Rimembri Ancora”. The treatment and storyboard for my Fashion Film ‘Silvia, Rimembri Ancora”. The treatment and storyboard for my Fashion Film ‘Silvia, Rimembri Ancora”.

Marco Niefer completes Andy Warhol’s INTERVIEW Interview

ANDY WARHOL: WHAT DID YOU HAVE FOR BREAKFAST?

Marco Niefer: Toast with a different topping for each slice.

WHAT WAS YOUR FIRST JOB?

Serving at the Westin Abu Dhabi.

WHY DO WE ALL HAVE TO AGE?

Because it gives us something to remind us life is finite.

WHAT’S YOUR FAVORITE MOVIE?

3 hold the top place: Moulin Rouge, A Single Man, and The Devil Wears Prada.

IS THERE ANYTHING YOU REGRET NOT DOING? ANYTHING BIG?

Not at all.

DO YOU FEEL FRUSTRATED WITH THE WAY THINGS ARE BETWEEN MEN AND WOMEN?

Not frustrated but I still think there is a lot still needing to be done. Not only with gender but equality in general

DO YOU HAVE ANY INTIMATE SECRETS?

Of course.

WILL YOU SHARE THEM?

You might have to get me drunk and seduce them out of me but even that has a very low likelihood. Though you are Andy Warhol so for you, ANYTHING!

DID YOU EVER THINK YOU’D GROW UP TO BE A SINGER?

At one point I did. I was going to be the next Beyonce… but then I realized I wasn’t very good but I still think I would be an incredible performer.

WHAT KIND OF CLOTHES DO YOU LIKE NOW?

I always say that my style is “Preppy with a stud somewhere” but currently after being in London for 2 years my style is slowly becoming a bit more out there but still not like some people I walk by.

DO YOU DO A LOT OF EXERCISES?

God no. but I should probably start.

I DONT WANT TO LIVE FOREVER, DO YOU?

Yes. I’m terrified of death. Once had a panic attack when I realized I would die and there’s nothing I could do about it.

DO YOU TAKE SHOWERS OR BATHS?

Both. I don’t discriminate.

WHO WOULD BE YOUR DREAM DATE?

My soulmate.

ARE YOU COLLECTING ART?

Not yet but one day. Your work will be amongst the first.

DO YOU DREAM?

My whole life is a dream.

SO DO YOU WANT TO GET SOME CAVIAR?

I’d love some. got any oysters to go with it and maybe a bottle of champagne?

Andy Warhol’s

INTERVIEW Interview

Digital Warhol


It is a wonderful time to be an Andy Warhol fanatic. I never deny the extent that Warhol inspires me in my work… which is practically everything I work on. Thanks to Cory Arcangel, the Warhol obsessed artist, and the Carnegie Mellon University Computer team (who specialize in ‘dead’ technologies), 28 new Andy Warhol artworks are found on old Amiga floppy disks. You might remember then (I’m not really sure how old most of you are). They were those big plastic things with the magnetic circle inside. If you do remember them feel old. The Andy Warhol Museum in Pittsburg where in possession of the floppy disks but were unable to use what was on them. In comes Cory Arcangel who started the mission to find the never before seen artworks.
I have always wondered what Andy Warhol would have done in an age were the Adobe Suite rules the world and everyone has a personal computer and now we have a hint at what he would have done. Digital Warhol


It is a wonderful time to be an Andy Warhol fanatic. I never deny the extent that Warhol inspires me in my work… which is practically everything I work on. Thanks to Cory Arcangel, the Warhol obsessed artist, and the Carnegie Mellon University Computer team (who specialize in ‘dead’ technologies), 28 new Andy Warhol artworks are found on old Amiga floppy disks. You might remember then (I’m not really sure how old most of you are). They were those big plastic things with the magnetic circle inside. If you do remember them feel old. The Andy Warhol Museum in Pittsburg where in possession of the floppy disks but were unable to use what was on them. In comes Cory Arcangel who started the mission to find the never before seen artworks.
I have always wondered what Andy Warhol would have done in an age were the Adobe Suite rules the world and everyone has a personal computer and now we have a hint at what he would have done. Digital Warhol


It is a wonderful time to be an Andy Warhol fanatic. I never deny the extent that Warhol inspires me in my work… which is practically everything I work on. Thanks to Cory Arcangel, the Warhol obsessed artist, and the Carnegie Mellon University Computer team (who specialize in ‘dead’ technologies), 28 new Andy Warhol artworks are found on old Amiga floppy disks. You might remember then (I’m not really sure how old most of you are). They were those big plastic things with the magnetic circle inside. If you do remember them feel old. The Andy Warhol Museum in Pittsburg where in possession of the floppy disks but were unable to use what was on them. In comes Cory Arcangel who started the mission to find the never before seen artworks.
I have always wondered what Andy Warhol would have done in an age were the Adobe Suite rules the world and everyone has a personal computer and now we have a hint at what he would have done.

Digital Warhol

It is a wonderful time to be an Andy Warhol fanatic. I never deny the extent that Warhol inspires me in my work… which is practically everything I work on. Thanks to Cory Arcangel, the Warhol obsessed artist, and the Carnegie Mellon University Computer team (who specialize in ‘dead’ technologies), 28 new Andy Warhol artworks are found on old Amiga floppy disks. You might remember then (I’m not really sure how old most of you are). They were those big plastic things with the magnetic circle inside. If you do remember them feel old. The Andy Warhol Museum in Pittsburg where in possession of the floppy disks but were unable to use what was on them. In comes Cory Arcangel who started the mission to find the never before seen artworks.

I have always wondered what Andy Warhol would have done in an age were the Adobe Suite rules the world and everyone has a personal computer and now we have a hint at what he would have done.

TOM FORD NOIR

This fragrance for men is a spicy, woody oriental fragrance created with the ideas of layers in mind. Tom Ford describes the fragrance in comparison to a man. They both unfold from simple to complex. Most people see the refined, urban and sophisticated outer layer like the fragrance itself but it also has a sensuous and seductive side that only a few know. He called this fragrance his most personal fragrance yet and quite frankly it is my favorite from his range of fragrances. The fragrance has top notes such a Pink Pepper and Caraway with middle notes such as Bulgarian Rose and Tuscan Iris as well as base notes including Leather, Indonesian Patchouli Leaf and Vanilla.

I’m out to rush and get a bottle after trying both the Eau de Toilette and Eau de Parfum and I will say that the fragrance is different and I much prefer the Eau de Parfum. This is coming from a guy who loves his Amouage and Oud so you have been warned.

Lupita Nyong’o

I have to admit, when Lupita Nyong’o shot to fame, I was a little unsure. Obviously she is beautiful but I wasn’t sure if she was just the new girl that everyone was going crazy over, similar to Rooney Mara. I may be wrong but I don’t feel this will happen with Ms. Nyong’o. She isn’t just another actress dripping in awards for her talent but she also is a warm, well educated woman. She’s spoken about the struggles of her character “Patsey” in “12 Years a Slave” and her own struggles with self confidence and beauty, just to name a few. To top this all off she is a complete fashionista walking the red carpets in Gucci, Ralph Lauren and Prada whilst being photographed by Dazed and Confused and Vogue, not to mention being the face of Miu Miu. On her free time, what does she do? Go to the Miu Miu show in Paris earlier this week. If there’s one woman I believe deserves it, it would be Lupita Nyong’o. Congratulations my darling and I can not wait to see where you go next and blossom even more. Lupita Nyong’o

I have to admit, when Lupita Nyong’o shot to fame, I was a little unsure. Obviously she is beautiful but I wasn’t sure if she was just the new girl that everyone was going crazy over, similar to Rooney Mara. I may be wrong but I don’t feel this will happen with Ms. Nyong’o. She isn’t just another actress dripping in awards for her talent but she also is a warm, well educated woman. She’s spoken about the struggles of her character “Patsey” in “12 Years a Slave” and her own struggles with self confidence and beauty, just to name a few. To top this all off she is a complete fashionista walking the red carpets in Gucci, Ralph Lauren and Prada whilst being photographed by Dazed and Confused and Vogue, not to mention being the face of Miu Miu. On her free time, what does she do? Go to the Miu Miu show in Paris earlier this week. If there’s one woman I believe deserves it, it would be Lupita Nyong’o. Congratulations my darling and I can not wait to see where you go next and blossom even more. Lupita Nyong’o

I have to admit, when Lupita Nyong’o shot to fame, I was a little unsure. Obviously she is beautiful but I wasn’t sure if she was just the new girl that everyone was going crazy over, similar to Rooney Mara. I may be wrong but I don’t feel this will happen with Ms. Nyong’o. She isn’t just another actress dripping in awards for her talent but she also is a warm, well educated woman. She’s spoken about the struggles of her character “Patsey” in “12 Years a Slave” and her own struggles with self confidence and beauty, just to name a few. To top this all off she is a complete fashionista walking the red carpets in Gucci, Ralph Lauren and Prada whilst being photographed by Dazed and Confused and Vogue, not to mention being the face of Miu Miu. On her free time, what does she do? Go to the Miu Miu show in Paris earlier this week. If there’s one woman I believe deserves it, it would be Lupita Nyong’o. Congratulations my darling and I can not wait to see where you go next and blossom even more. Lupita Nyong’o

I have to admit, when Lupita Nyong’o shot to fame, I was a little unsure. Obviously she is beautiful but I wasn’t sure if she was just the new girl that everyone was going crazy over, similar to Rooney Mara. I may be wrong but I don’t feel this will happen with Ms. Nyong’o. She isn’t just another actress dripping in awards for her talent but she also is a warm, well educated woman. She’s spoken about the struggles of her character “Patsey” in “12 Years a Slave” and her own struggles with self confidence and beauty, just to name a few. To top this all off she is a complete fashionista walking the red carpets in Gucci, Ralph Lauren and Prada whilst being photographed by Dazed and Confused and Vogue, not to mention being the face of Miu Miu. On her free time, what does she do? Go to the Miu Miu show in Paris earlier this week. If there’s one woman I believe deserves it, it would be Lupita Nyong’o. Congratulations my darling and I can not wait to see where you go next and blossom even more. Lupita Nyong’o

I have to admit, when Lupita Nyong’o shot to fame, I was a little unsure. Obviously she is beautiful but I wasn’t sure if she was just the new girl that everyone was going crazy over, similar to Rooney Mara. I may be wrong but I don’t feel this will happen with Ms. Nyong’o. She isn’t just another actress dripping in awards for her talent but she also is a warm, well educated woman. She’s spoken about the struggles of her character “Patsey” in “12 Years a Slave” and her own struggles with self confidence and beauty, just to name a few. To top this all off she is a complete fashionista walking the red carpets in Gucci, Ralph Lauren and Prada whilst being photographed by Dazed and Confused and Vogue, not to mention being the face of Miu Miu. On her free time, what does she do? Go to the Miu Miu show in Paris earlier this week. If there’s one woman I believe deserves it, it would be Lupita Nyong’o. Congratulations my darling and I can not wait to see where you go next and blossom even more. Lupita Nyong’o

I have to admit, when Lupita Nyong’o shot to fame, I was a little unsure. Obviously she is beautiful but I wasn’t sure if she was just the new girl that everyone was going crazy over, similar to Rooney Mara. I may be wrong but I don’t feel this will happen with Ms. Nyong’o. She isn’t just another actress dripping in awards for her talent but she also is a warm, well educated woman. She’s spoken about the struggles of her character “Patsey” in “12 Years a Slave” and her own struggles with self confidence and beauty, just to name a few. To top this all off she is a complete fashionista walking the red carpets in Gucci, Ralph Lauren and Prada whilst being photographed by Dazed and Confused and Vogue, not to mention being the face of Miu Miu. On her free time, what does she do? Go to the Miu Miu show in Paris earlier this week. If there’s one woman I believe deserves it, it would be Lupita Nyong’o. Congratulations my darling and I can not wait to see where you go next and blossom even more. Lupita Nyong’o

I have to admit, when Lupita Nyong’o shot to fame, I was a little unsure. Obviously she is beautiful but I wasn’t sure if she was just the new girl that everyone was going crazy over, similar to Rooney Mara. I may be wrong but I don’t feel this will happen with Ms. Nyong’o. She isn’t just another actress dripping in awards for her talent but she also is a warm, well educated woman. She’s spoken about the struggles of her character “Patsey” in “12 Years a Slave” and her own struggles with self confidence and beauty, just to name a few. To top this all off she is a complete fashionista walking the red carpets in Gucci, Ralph Lauren and Prada whilst being photographed by Dazed and Confused and Vogue, not to mention being the face of Miu Miu. On her free time, what does she do? Go to the Miu Miu show in Paris earlier this week. If there’s one woman I believe deserves it, it would be Lupita Nyong’o. Congratulations my darling and I can not wait to see where you go next and blossom even more.

Lupita Nyong’o

I have to admit, when Lupita Nyong’o shot to fame, I was a little unsure. Obviously she is beautiful but I wasn’t sure if she was just the new girl that everyone was going crazy over, similar to Rooney Mara. I may be wrong but I don’t feel this will happen with Ms. Nyong’o. She isn’t just another actress dripping in awards for her talent but she also is a warm, well educated woman. She’s spoken about the struggles of her character “Patsey” in “12 Years a Slave” and her own struggles with self confidence and beauty, just to name a few. To top this all off she is a complete fashionista walking the red carpets in Gucci, Ralph Lauren and Prada whilst being photographed by Dazed and Confused and Vogue, not to mention being the face of Miu Miu. On her free time, what does she do? Go to the Miu Miu show in Paris earlier this week. If there’s one woman I believe deserves it, it would be Lupita Nyong’o. Congratulations my darling and I can not wait to see where you go next and blossom even more.